Overview of A3.business

Emerging Kingdom Leaders

For nearly 45 years A3 has been at the forefront of leadership development. Visionary pastors in Asia were our primary customers. But our mission was always bigger. Today we put it this way, “We equip and unify visionary Christ-centered leaders to influence Spirit-led change.” And Christ-centered leadership is a landscape that has a much wider vista than pastors alone. In fact, we believe that Christ-centered leaders in every sector of society are critical to our vision, “A vibrant community accelerating Christ-centered movements around the world.” To see this, we focus on changing the few who change the many.

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I was astounded to hear, that there are 1,200 marketplace ministries in the U.S. alone. 1200! I am sure all these organizations have great purposes, missions, visions and focus. So it isn’t for lack of effort. Good organizations are really trying to minister to people in the marketplace. Each of these organizations may not necessarily be marketing focused to create a brand for its ministry or to be made aware for recognition's sake, but, I was wondering whether their reach could be more broadly known to increase their visibility.

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Supposedly, there are 1,200 organizations doing marketplace ministry. And now A3 makes it 1,201. A3.business is a great new initiative. And here’s why:

First, it relates to A3’s legacy and credibility over 56 years of ministry in Asia. A3 has trained thousands of leaders for their work in the Church across Asia. This is not to be underestimated. These leaders are bringing profound transformation into their spheres of leader, family, church, community, and even country. Take it from Rob Martin, former director of a Christian foundation:

“If you want to change a country by strengthening the Church, look at A3. They do it right.”

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Recently A3 held its fourth session for A3.business leaders in South Asia. The featured faculty for the weekend were two former senior Walmart executives who shared about their experiences in the marketplace, and how their faith provided the foundation for their leadership. On site with us in South Asia was Edwin Keh. Edwin was the COO and Senior Vice President of Walmart Global Procurement. Alongside him via video was Mike Duke who served as the CEO of Walmart. Edwin wrote afterward,

“I came away encouraged and excited about how important and strategic this program is for a huge emerging economy…First of all I was amazed by the participants in the room.  All of these men own or manage large businesses. They are well placed to change and influence their society and culture.”

Likewise, the cohort was moved by what Edwin and Mike had to share. Edwin’s successes and failures were all a part of learning the importance of every decision a leader makes. Mike shared about his own journey and emphasized the significance of starting every day with God. Both Edwin and Mike talked about key mentors who discipled them, and how they in turn committed themselves to disciplining others.

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For the last 600 years, the Church has really done a poor job of understanding the biblical basis of work. And in that, when Christians think of a “calling,” it is still understood in the context of, “Am I called to be a missionary? …Am I called to be a pastor?” On the notion of “calling,” people don’t really think about am I called to be a doctor or a lawyer.

“The Lord God took the man and put him in the Garden of Eden to work it and take care of it.” Genesis 2:15

A viable interpretation of Genesis 2:15 is that we are called to work to glorify God and to serve others. If so, it would follow that this notion of calling is for all vocations—whether it’s as a homemaker or working outside the home. It’s not relegated just to the Church.

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