Milestone for A3.business in Latin America: Kingdom Transformation Experienced in Spanish
by Marcelo Pazos Hernández & Elliott Snuggs
Reimagining Leadership and Influence in Ecuador
Our fourth A3.business session in Ecuador marked a historic milestone for the movement: it was the first A3.business gathering conducted entirely in Spanish. While the language shift itself was significant, what truly distinguished this session was the depth of reflection, the boldness of the dialogue, and the unmistakable evidence of transformed thinking among the participants.
This cohort leaned deeply into the foundations of Kingdom business—what it truly means, why it matters, and how Christian leaders are uniquely called to shape the marketplace for Christ. Through readings, frameworks, and real-world case studies, participants were stretched beyond familiar models and invited to reimagine leadership, influence, and responsibility through a Kingdom lens.
As Marcelo shared,
“Members of the first cohort were challenged by the speaker to be and act according to our faith and be influential in the marketplace, including financial and management principles.”
This was not abstract theology or business theory. It was a clear and compelling call to action.
When Thinking Changes, Everything Changes
Throughout the weekend, a powerful shift became visible. Conversations revealed that participants were not simply learning new concepts—they were undergoing a fundamental change in how they view their businesses, their leadership, and their calling.
Several members told Elliott with deep conviction that A3.business has completely changed how they think about their business. They are no longer content to be Christians who merely operate within the marketplace. Instead, they are embracing a Kingdom-centered identity and mission:
“We are seeing leaders move from being ‘Sunday Christians’ to Monday–Saturday pastors and evangelists, recognizing that their employees, vendors, and clients are their congregation.”
This is the transformation A3.business exists to cultivate—leaders who so fully integrate faith and work that the marketplace itself becomes their primary mission field.
A Practitioner Who Spoke Their Language—In Every Sense
A key highlight of the session was welcoming Junior Zapata from Guatemala as the practitioner. Junior is a seasoned consultant and executive coach serving major businesses throughout Latin America and beyond. His credibility as a practitioner, combined with his deep Kingdom perspective, resonated powerfully with the cohort.
Junior helped participants see entrepreneurship not merely as a career choice, but as a strategic and God-ordained role within the Kingdom of God. His teaching affirmed their calling while challenging them to lead with greater intentionality and spiritual clarity.
Elliott summed it up simply:
“He did a brilliant job.”
Participants left the session encouraged, sharpened, and eager to apply what they had learned. And yes—Marcelo is right—there remains a remarkably high level of enthusiasm to continue together. As one participant said with a smile:
“So far, nobody wants a graduation…”
That sentiment speaks volumes. It reflects a growing learning community—one that is deeply engaged and unwilling to let the journey end.
Exploring New Cities, Extending the Mission
The trip also included meaningful visits in two additional cities, where we met with prospective future cohort members. These conversations were marked by curiosity, openness, and a shared hunger for a more integrated vision of faith and business.
We are especially grateful to see current participants already stepping forward to help sustain and expand A3.business in the region. Ownership is growing. Vision is spreading.
The momentum is real. The hunger is evident. And the doors continue to open.
For now, we celebrate what God is doing in Ecuador and across Latin America—an expanding Kingdom imagination among business leaders who desire to serve Christ with all they are and all they have.
Warm regards,
Marcelo & Elliott
Marcelo Pazos Hernández is an expert in international relations, negotiations and market access. He has experience in Asia and Latin America developing businesses and supporting trade negotiations and diplomacy. Marcelo leads A3.business efforts in Latin America.
Elliott Snuggs has been with A3 since 1983 and currently serves as Executive VP for A3.business. He has invested significant time and expertise in helping launch A3.business, building it to be a growing leader development program for the marketplace in numerous countries.
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- Milestone for A3.business in Latin America: Kingdom Transformation Experienced in Spanish
- Agility is the New Stability Amid Ambiguity
- Something Even More Profound
- Alumnus brings A3 experience from Korea to his home country of Ecuador
- Highlights from first A3.business orientation in Quito
- The beginning of great things for A3 in Latin America
- First A3.business orientation launched in Latin America
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- “We need this urgently!”
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""There are plenty of ministries to help Christian leaders develop their skills. What sets A3.business apart is a focus on the transformation of a leader’s soul. A3 holds an integrated vision of life and leadership that refuses to separate a person’s calling in the world from his or her communion with Christ. By targeting this deeper level of existence, A3.business equips leaders with a new vision of faithfulness and not merely new tools of effectiveness.""
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