Milestone for A3.business in Latin America: Kingdom Transformation Experienced in Spanish

by Marcelo Pazos Hernández & Elliott Snuggs

Reimagining Leadership and Influence in Ecuador

Our fourth A3.business session in Ecuador marked a historic milestone for the movement: it was the first A3.business gathering conducted entirely in Spanish. While the language shift itself was significant, what truly distinguished this session was the depth of reflection, the boldness of the dialogue, and the unmistakable evidence of transformed thinking among the participants.

This cohort leaned deeply into the foundations of Kingdom business—what it truly means, why it matters, and how Christian leaders are uniquely called to shape the marketplace for Christ. Through readings, frameworks, and real-world case studies, participants were stretched beyond familiar models and invited to reimagine leadership, influence, and responsibility through a Kingdom lens.

As Marcelo shared,

“Members of the first cohort were challenged by the speaker to be and act according to our faith and be influential in the marketplace, including financial and management principles.”

This was not abstract theology or business theory. It was a clear and compelling call to action.

When Thinking Changes, Everything Changes

Throughout the weekend, a powerful shift became visible. Conversations revealed that participants were not simply learning new concepts—they were undergoing a fundamental change in how they view their businesses, their leadership, and their calling.

Several members told Elliott with deep conviction that A3.business has completely changed how they think about their business. They are no longer content to be Christians who merely operate within the marketplace. Instead, they are embracing a Kingdom-centered identity and mission:

“We are seeing leaders move from being ‘Sunday Christians’ to Monday–Saturday pastors and evangelists, recognizing that their employees, vendors, and clients are their congregation.”

This is the transformation A3.business exists to cultivate—leaders who so fully integrate faith and work that the marketplace itself becomes their primary mission field.

A Practitioner Who Spoke Their Language—In Every Sense

A key highlight of the session was welcoming Junior Zapata from Guatemala as the practitioner. Junior is a seasoned consultant and executive coach serving major businesses throughout Latin America and beyond. His credibility as a practitioner, combined with his deep Kingdom perspective, resonated powerfully with the cohort.

Junior helped participants see entrepreneurship not merely as a career choice, but as a strategic and God-ordained role within the Kingdom of God. His teaching affirmed their calling while challenging them to lead with greater intentionality and spiritual clarity.

Elliott summed it up simply:

“He did a brilliant job.”

Participants left the session encouraged, sharpened, and eager to apply what they had learned. And yes—Marcelo is right—there remains a remarkably high level of enthusiasm to continue together. As one participant said with a smile:

“So far, nobody wants a graduation…”

That sentiment speaks volumes. It reflects a growing learning community—one that is deeply engaged and unwilling to let the journey end.

Exploring New Cities, Extending the Mission

The trip also included meaningful visits in two additional cities, where we met with prospective future cohort members. These conversations were marked by curiosity, openness, and a shared hunger for a more integrated vision of faith and business.

We are especially grateful to see current participants already stepping forward to help sustain and expand A3.business in the region. Ownership is growing. Vision is spreading.

The momentum is real. The hunger is evident. And the doors continue to open.

For now, we celebrate what God is doing in Ecuador and across Latin America—an expanding Kingdom imagination among business leaders who desire to serve Christ with all they are and all they have.

Warm regards,
Marcelo & Elliott

Marcelo Pazos Hernández is an expert in international relations, negotiations and market access. He has experience in Asia and Latin America developing businesses and supporting trade negotiations and diplomacy. Marcelo leads A3.business efforts in Latin America.

Elliott Snuggs has been with A3 since 1983 and currently serves as Executive VP for A3.business. He has invested significant time and expertise in helping launch A3.business, building it to be a growing leader development program for the marketplace in numerous countries.

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Marcelo Pazos Hernández

A3.business / Ecuador Coordinator at A3.business

Marcelo Pazos Hernández is from Ecuador and participated in the second cohort of A3.business in Seoul, South Korea while assigned there by his company. That cohort was called "Barnabas" and was a very special learning community in so many ways. Marcelo's group experience changed the way he worked and the way he engaged with other professionals in the marketplace to be a good testimony of God's work in him and his family. He was so encouraged by his A3 experience that he is helping to launch A3.business in Ecuador!

Latest posts by Marcelo Pazos Hernández (see all)

• Milestone for A3.business in Latin America: Kingdom Transformation Experienced in Spanish - 2-February 2026
• Agility is the New Stability Amid Ambiguity - 22-May 2025
• Something Even More Profound - 11-March 2025